Video of the Week: "Heineken | Worlds Apart"

This video was all over the internet this past week. One of the things I'm most fascinated by is that a company is making a four and a half minute commercial that doesn't even introduce their product until almost three minutes in. This is clearly a shift for me in moving advertising online (and a confidence in hooking your viewer). 

Here are some of the questions I'm thinking about: 

  • How do we remain authentic and open-minded at the same time? 
  • How are beliefs formed?
  • What five adjectives would you use to describe you?
  • What's the effect of naming commonalities? 
  • Would you sit down an have a conversation?