This video was all over the internet this past week. One of the things I'm most fascinated by is that a company is making a four and a half minute commercial that doesn't even introduce their product until almost three minutes in. This is clearly a shift for me in moving advertising online (and a confidence in hooking your viewer).
Here are some of the questions I'm thinking about:
- How do we remain authentic and open-minded at the same time?
- How are beliefs formed?
- What five adjectives would you use to describe you?
- What's the effect of naming commonalities?
- Would you sit down an have a conversation?