CVS announced this week that they're going to stop altering their beauty-related images on their products by 2020. As part of that announcement, they launched a new campaign, Beauty in Real Life:
Here's what I'm wondering:
- The first line of the ad says, "In real life, beauty is up to us," while a woman applies makeup. Do you think that implies/communicates that makeup must be present for beauty to exist?
- The phrases following all of have strong sentences about beauty while applying make up. Do you agree with the phrases? Do you think makeup must be present to achieve them?
- How would you define beauty?
- What affect do you think it will have to stop altering beauty-related images?