Video of the Week: "Beauty in Real Life"

CVS announced this week that they're going to stop altering their beauty-related images on their products by 2020. As part of that announcement, they launched a new campaign, Beauty in Real Life: 

Here's what I'm wondering: 

  • The first line of the ad says, "In real life, beauty is up to us," while a woman applies makeup. Do you think that implies/communicates that makeup must be present for beauty to exist? 
  • The phrases following all of have strong sentences about beauty while applying make up. Do you agree with the phrases? Do you think makeup must be present to achieve them? 
  • How would you define beauty? 
  • What affect do you think it will have to stop altering beauty-related images?