To me, the best part of a major TV event like the Oscars (or the Superbowl) are the new advertisements. Check out this new ad posed as an open letter to the tech industry:
Here’s what I’m excited to discuss:
What’s the effect of starting this ad with “Dear Tech, I love the way you…”?
How does using questions help communicate their message?
How does releasing this ad impact IBM’s brand? Why do they not show their logo until the very end?
This video uses a diverse selection of voices (age, gender, race, etc.). Are there any voices missing?
What would you write in your own letter to the tech industry?
This ad came across my Twitter feed via a promoted tweet from Janelle Monáe, actress in Moonlight & Hidden Figures, during the Oscars. How does that impact its message (or not)?