Video of the Week: "We All Win"

If you hang out with pre-teens & teens, you know how important video games are to their world. That’s why Microsoft’s Super Bowl ad this year had me agreeing that “When everybody plays, we all win.”

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Here’s what I look forward to chatting about this week:

  • Do you think it was unfair that there was no adaptive controller? Explain.

  • How does Microsoft show you that these kids are kids just like you?

  • What are some other areas you see where we need to innovate so that “everybody plays”?

  • At the end of the video, Microsoft has 10 seconds without content for you to click on other videos. What do you think of this marketing strategy?