If you hang out with pre-teens & teens, you know how important video games are to their world. That’s why Microsoft’s Super Bowl ad this year had me agreeing that “When everybody plays, we all win.”
Here’s what I look forward to chatting about this week:
Do you think it was unfair that there was no adaptive controller? Explain.
How does Microsoft show you that these kids are kids just like you?
What are some other areas you see where we need to innovate so that “everybody plays”?
At the end of the video, Microsoft has 10 seconds without content for you to click on other videos. What do you think of this marketing strategy?