Video of the Week: "Bill Nye Explains Starbucks Nitro Cold Brew"

Advertising is a science. There’s always some deeper strategy going on below the surface. What do you think is going on below the surface of this new ad from Starbucks?

Video of the Week (1).png

Here’s what I’m wondering:

  • Did you feel like Bill Nye fully explained the science of nitro cold brew? Why or why not?

  • How does this ad use ethos, logos, and pathos to try to convince you to drink nitro cold brew?

  • What impact does having Bill Nye in this ad have that a different scientist might not have?

  • Two weeks after publishing, this view only has 53,745 views. Do you think Starbucks has received their monies worth on this video?

  • What would you want to explain in this Bill Nye style?