Makeup companies often receive critique for encouraging a people to be fake. Ulta Beauty is following the lead of many other makeup companies creating advertisements combating against that stereotype. Take a look:
Here’s what I’m wondering;
Whose “voices” are represented in this video? Whose are not?
How does playing Alessia Cara’s “Scars to Your Beautiful” in the background impact the message?
Do you agree with the message Ulta Beauty portrays in this message?
This video shows many different makeup styles. Does that make their claim that “the possibilities are beautiful” more convincing to you?