Video of the Week: "The Possibilities are Beautiful | Full Version | Ulta Beauty"

Makeup companies often receive critique for encouraging a people to be fake. Ulta Beauty is following the lead of many other makeup companies creating advertisements combating against that stereotype. Take a look:

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Here’s what I’m wondering;

  • Whose “voices” are represented in this video? Whose are not?

  • How does playing Alessia Cara’s “Scars to Your Beautiful” in the background impact the message?

  • Do you agree with the message Ulta Beauty portrays in this message?

  • This video shows many different makeup styles. Does that make their claim that “the possibilities are beautiful” more convincing to you?