This video came on during college football on Saturday, and it made me wince just as much as the performance of my beloved Wolverines. Take a look:
Here’s what I’m thinking:
In the beginning of the ad, what did you think they were advertising?
How do you feel about Honda using this level of pathos to sell their product? Is it clever? Or a low-blow?
Honda’s tagline for this campaign is “Safety for everyone.” Do you think this ad communicates that campaign? Why or why not?
What do you think about cars having these capabilities (like braking before you do, staying in your lane, autonomous driving)? Do you think they will be good for our society?