Video of the Week

Video of the Week: "We Have Destroyed Copyright Law"

The internet has changed the way people think about copyright - mostly in the fact that most people don’t think about copyright when it comes to the internet. Content is continually shared and reshared, often with no credit to the original author, let alone their permission to share it. Take a look at how YouTube has influenced this change in perspective:

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Here are a few of the things we’ll be discussing in my class this week:

  • If someone was using your media, would you choose to 1) track it, 2) claim the money, 3) block it, or 4) take it down? Why?

  • Should copyright laws change? If so, how should we change it? If not, how should we enforce it?

  • Should YouTube be held responsible for copyright violations?

  • As a creator, would you take copyright risks?

Video of the Week: "We All Win"

If you hang out with pre-teens & teens, you know how important video games are to their world. That’s why Microsoft’s Super Bowl ad this year had me agreeing that “When everybody plays, we all win.”

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Here’s what I look forward to chatting about this week:

  • Do you think it was unfair that there was no adaptive controller? Explain.

  • How does Microsoft show you that these kids are kids just like you?

  • What are some other areas you see where we need to innovate so that “everybody plays”?

  • At the end of the video, Microsoft has 10 seconds without content for you to click on other videos. What do you think of this marketing strategy?

Video of the Week: "Make Room | Netflix"

At SVCUE on Saturday, I enjoyed listening in on a great conversation between Jonathan Almerido and one of the students in his class about the importance of seeing diversity in Netflix shows during my session on TED-style talks. It is only fitting, then, that this week’s video of the week is a call from Netflix to do just that. Take a look:

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Here’s what we’ll be discussing this week:

  • “Have you ever been in a room and not seen anybody else like you?” What was that like?

  • How do we subtly tell people they don’t belong?

  • Do you think Netflix is doing a good job at “making room” for a diverse selection of voices to be heard? Give some examples.

  • Do you think other areas of pop culture are “making room”? Think perhaps about movies, books, songs, TV, etc.

  • Why does Netflix release this ad?

Video of the Week: "Dear Tech: An Open Letter to the Industry"

To me, the best part of a major TV event like the Oscars (or the Superbowl) are the new advertisements. Check out this new ad posed as an open letter to the tech industry:

Here’s what I’m excited to discuss:

  • What’s the effect of starting this ad with “Dear Tech, I love the way you…”?

  • How does using questions help communicate their message?

  • How does releasing this ad impact IBM’s brand? Why do they not show their logo until the very end?

  • This video uses a diverse selection of voices (age, gender, race, etc.). Are there any voices missing?

  • What would you write in your own letter to the tech industry?

  • This ad came across my Twitter feed via a promoted tweet from Janelle Monáe, actress in Moonlight & Hidden Figures, during the Oscars. How does that impact its message (or not)?

Video of the Week: "Sneakerheads: Inside the World of High-Stakes Sneaker Trading"

This week’s video comes recommended from one of my students and highlights an industry a few of my students care deeply about: sneakers. I knew this was a thing, but I didn’t realize how much money was being traded. Take a look:

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Here’s what I’m wondering:

  • This video was published on June 14, 2013. Do you think this source is outdated?

  • What gives sneakers their value? Why are some worth hundreds or even thousands while others are cheap?

  • Do these kids pay taxes? Should they?

  • How much are you willing to pay for a pair of shoes? What makes them worth the price?

  • What do you think about Nike changing its strategy for this market? Should they have done so?